Magazine
Katie Holmes: Branding with Heart
Owners who had already built the business still could not get the brand to match it. Katie Holmes built Brand Studio Creative so the work starts with the person, then the mark.
Explore the Archive
Search across every story we've published — reporting, interviews, essays, and analysis.
The World Cup Covered Up the Logos. The Strong Brands Didn't Mind.
FIFA's sponsorship rules forced famous marks off shirts and stadiums — and accidentally ran the world's largest brand-equity experiment.